K-pop group NewJeans is facing legal action from their record label Ador over unauthorized independent deals, escalating an ongoing contract dispute.

The legal battle began when NewJeans, one of 2023's top-selling global acts, claimed their contracts were invalid due to alleged bullying and harassment at Ador. The group's relationship with the label deteriorated after Hybe, Ador's parent company, reportedly removed their mentor and former CEO Min Hee-Jin.

Ador has filed an injunction to prevent NewJeans from signing independent deals, stating this action aims to "prevent confusion and potential harm to third parties." The label argues that allowing unilateral contract terminations could destabilize the K-pop industry.

Key developments in the dispute:

• NewJeans held a November 2024 press conference announcing their departure
• The group created a new Instagram account "jeanzforfree" to maintain fan connection
• Ador maintains the band's contract is valid until 2027
• Legal proceedings could take years to resolve

During this legal battle, NewJeans faces potential limitations on recording and promoting new music unless they continue working with Ador under their existing contract. The group remains committed to maintaining their identity, stating they will stay "NewJeans at heart" regardless of the legal outcome.

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