Amazon has launched Amazon Music Unlimited, a new streaming service that directly competes with Spotify and Apple Music. The service offers multiple subscription tiers to cater to different user needs.

Pricing Structure:

• Regular users: $9.99/month
• Prime members: $7.99/month or $79/year
• Non-Prime yearly plan: $99/year
• Echo-only service: $3.99/month
• Family plan (upcoming): $14.99/month or $149/year

Key Features:

• Tens of millions of songs (significantly more than Prime Music's 2 million)
• Curated playlists
• Radio stations
• Integrated lyrics
• Redesigned mobile app for iOS and Android

Echo Integration:

• Voice-activated music requests
• Personalized recommendations based on listening history
• Simple voice commands (e.g., "Alexa, play Adele's new song")
• Compatible with all Alexa-powered devices (Echo, Tap, Dot)

The Echo-only tier at $3.99 is particularly significant as it undercuts competitors like Pandora Plus, potentially attracting more casual listeners to the streaming market. The service represents Amazon's strategic move to leverage its Echo device ecosystem while expanding its music streaming presence.

Amazon Music Unlimited replaces the previous Prime Music service, marking a significant upgrade in both content and features. The platform's integration with Echo devices and competitive pricing structure positions it as a strong contender in the music streaming market, particularly for existing Amazon ecosystem users.

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