Apple TV+ Loses Over $1 Billion Per Year Despite Rising Subscriber Count

Apple TV+ Loses Over $1 Billion Per Year Despite Rising Subscriber Count

By Marcus Stevenson

March 21, 2025 at 12:10 AM

Apple TV+ loses over $1 billion annually despite having 45 million subscribers as of last year, positioning it between Peacock (36M) and Hulu (53M) in the streaming market.

Apple TV+ logo against cloudy background

Apple TV+ logo against cloudy background

The streaming service has seen recent success with popular shows like "Ted Lasso," "Mythic Quest," "Shrinking," and "Severance." The second season of "Severance" alone generated over 3 billion viewing minutes according to Nielsen data, averaging approximately one episode per subscriber.

While Apple TV+ struggles with profitability, Apple's overall Services division, which includes Apple Music and iCloud storage, performed strongly with Q4 revenue of $26.1 billion, representing a 14% year-over-year increase. Apple Music maintains a strong market position, with market share reportedly close to industry leader Spotify.

Apple's stock continues to perform well, trading at $216.78 per share with a market capitalization of $3.26 trillion, maintaining its position as the world's most valuable company.

Mariah Carey wearing red performing

Mariah Carey wearing red performing

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