Bandcamp Fridays Returns After Generating $120 Million for Independent Artists
Bandcamp is reviving its popular Bandcamp Fridays initiative, where the platform waives its revenue share to give artists 100% of sales. The program has already generated over $120 million in direct payments to musicians and labels since its inception in March 2020.
Bandcamp Fridays announcement image graphic
The upcoming Bandcamp Friday dates for 2023 are:
- September 6
- October 4
- December 6
Tips for artists to maximize Bandcamp Fridays:
- Upload music before the event day to ensure visibility
- Offer special items like limited vinyl editions or signed merchandise
- Consider using the 'Name Your Price' model
- Run flash sales or catalog-wide discounts
- Promote actively on social media
- Encourage fans to follow your Bandcamp profile
The initiative, which began during the COVID-19 pandemic to help artists offset lost touring revenue, has evolved into a significant revenue stream for independent musicians. Labels have also embraced these events to raise awareness for causes and support charitable initiatives.
Bandcamp continues its commitment to supporting independent artists by providing this direct-to-fan sales platform, with the company waiving its usual revenue share on these special Fridays, ensuring all proceeds go directly to creators.