African streaming platform Boomplay has partnered with MTN Ghana to integrate premium streaming services with telecom data plans, marking a significant development in Africa's digital music landscape.

Boomplay, which currently serves 70 million monthly active users and offers a library of 90 million tracks, will now be accessible through MTN Ghana's various subscription packages. MTN Ghana, with over 22 million customers, represents the third-largest business unit of the MTN Group.

Key Partnership Benefits:

• Access to Boomplay's 90 million song catalog
• Unlimited offline playback for downloaded songs
• Lower costs compared to regular data plans
• Monthly, weekly, and daily subscription options

Elizabeth Ntiamoah-Quarshie, Boomplay Ghana GM, emphasized that this collaboration aims to make music streaming more affordable and accessible to MTN subscribers.

Recent Expansion Efforts:

• New office opening in Ivory Coast
• Partnership with France's Generations Radio for weekly "Top Africa Charts" program
• English and French language content distribution

The African music market continues to grow significantly, with competitors like Mdundo reaching 21.5 million monthly active users. Major labels are also increasing their presence, with Warner Music acquiring Africori and Universal Music launching Virgin Music Label & Artist Services in Africa.

This partnership represents a strategic move to capitalize on Africa's growing digital music consumption, potentially reshaping the continent's streaming landscape while making premium music content more accessible to millions of users.

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