Facebook has signed a major licensing agreement with Bollywood record label Tips Music, allowing its 350 million Indian users and Instagram's 120 million Indian users to add Tips tracks to their posts and stories.

Tips Music, a division of Tips Industries with over 36 million YouTube subscribers and 17 billion views, will provide their extensive music catalog for use across Facebook's platforms.

This partnership emphasizes Facebook's commitment to growing its music offerings, particularly in India's rapidly developing market. Facebook India Director Manish Chopra highlighted that music will play a crucial role in their platform's growth strategy, especially focusing on 90s content from Tips Music.

The deal has already shown positive financial impact, with Tips Industries' stock price increasing by 12.5% to $4.42 (₹325.25) per share. The company's stock value has more than tripled since early 2020.

Facebook's music-focused expansion in India includes several strategic moves:

• Launch of licensed music videos
• Securing major label licenses for Facebook Gaming
• Acquiring 9.99% stake in JioSaavn parent company Reliance Jio for $5.7 billion
• Introduction of "Reels" on Instagram to compete with TikTok

This partnership comes at a crucial time in India's digital music landscape, following TikTok's ban in the country and increased competition from other streaming services. The deal reinforces Facebook's position in India's entertainment market, where domestic streaming services and international platforms are actively expanding their presence.

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