Genius and Too Lost have announced a strategic partnership that combines Genius's talent development expertise with Too Lost's music distribution technology.

Key aspects of the partnership:

• Genius will focus on talent identification, marketing, and artist advocacy
• Too Lost provides their distribution technology and administrative backend
• Integration of Genius editorial content (OpenMic and Verified) with Too Lost's distribution services

The collaboration offers several benefits for artists:

• Access to Genius's extensive reach (12M+ YouTube subscribers, 15M+ social media followers)
• Distribution to 450+ outlets through Too Lost's direct connections
• Personalized promotion and distribution strategies
• Potential artist advance opportunities (evaluated case-by-case)
• Enhanced storytelling capabilities through Genius platforms

"Having access to Too Lost's distribution technology is an amazing benefit for us, as it allows us to focus on some of the more challenging parts of the release process," says Kayvan Daragheh, Director of Music Distribution at Medialab.

The partnership aims to create engaged fan bases rather than passive listeners, leveraging Genius's industry relationships and Too Lost's technological infrastructure to help independent artists grow their careers effectively.

Both companies will work together to develop artist advance opportunities, treating independent artists as equitable partners while focusing on sustainable catalog growth and audience development.

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