Handcraft Entertainment Secures $1M Investment to Expand J-Pop Globally

Handcraft Entertainment Secures $1M Investment to Expand J-Pop Globally

By Marcus Stevenson

March 13, 2025 at 12:47 AM

Handcraft Entertainment has successfully raised $1 million in funding to expand J-pop globally, led by multi-platinum producer and six-time Japan Gold Disc Award winner Michael Africk.

The company collaborates with renowned producer Louis Bell (Post Malone, Taylor Swift, Justin Bieber) and is represented by attorney Jason Boyarski of Boyarski Fritz, LLP.

Photo Credit: Handcraft Entertainment

Photo Credit: Handcraft Entertainment

Notable achievements include:

  • Billboard placements in Tokyo's Shibuya Crossing
  • Performances at Saitama Super Arena and LA's Dodger Stadium
  • Singles reaching No. 2 on Usen charts and Top 50 on US radio
  • Partnerships with major lifestyle brands and fashion houses

Key artists include:

  • Hana Kuro - Rising star with millions of social media views, preparing for debut single "Be Romantic"
  • Anna Aya - International artist featured in campaigns for Dior, Chanel, Ferragamo, and Valentino

Notable investors:

  • Daniel Weinand (Shopify founder)
  • Phil Hellmuth (professional poker player)
  • Jeff Assaf (ICG Advisors)
  • Owen Grover (former EVP iHeartMedia)

The company is pursuing additional funding to accelerate content production, expand artist collaborations, and establish presence in key markets worldwide. With Japan being the second-largest music market globally, Handcraft Entertainment aims to replicate K-pop's international success with J-pop.

"J-pop is a multi-billion-dollar industry with enormous potential beyond Japan, and we are leading the charge to unlock it," states Africk, highlighting the company's mission to make J-pop a dominant force in global music.

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