Hook, the music remixing platform, has announced a strategic partnership with Too Lost, expanding its digital distribution network. This marks Hook's fourth major distribution partnership, following agreements with Fuga/Downtown, Revelator, and Gyrostream.

Too Lost brings a substantial network of over 300,000 artists and labels, having distributed more than 7 million songs with approximately 150,000 new releases monthly. The partnership makes songs from notable artists like Teddy Swims, Justin Bieber, Playboi Carti, and James Blake available for legal remixing on Hook's platform.

How Hook's Platform Works:

• Users can legally remix and mash up songs using mood/genre filters and sound effects
• Patent-pending technology provides superior music remixing capabilities
• Attribution mechanism tracks both Sound Recording & Publishing credits
• Artists maintain complete control over how their music can be remixed
• All copyrights remain with original rights holders
• Revenue from remixes is shared with rights holders on a prorata basis

The partnership addresses a crucial industry challenge: the proliferation of unlicensed content across social media platforms. As AI tools make music manipulation more accessible, Hook provides a legal framework where creators can remix music while ensuring artists receive proper compensation and attribution.

Greg Hirschhorn, Co-Founder & CEO of Too Lost, emphasizes the platform's ability to empower fans while protecting artists' rights. Gaurav Sharma, Founder & CEO of Hook, notes that the alliance creates new revenue streams through user-generated content while maintaining intellectual property control.

This collaboration represents a significant step toward legitimizing the growing remix culture on social media, where creator-made remixes often drive song popularity and introduce artists to new audiences. The platform ensures all stakeholders - creators, users, and artists - can benefit from short-form content monetization while maintaining legal compliance.

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