As a record label, distributing music effectively is crucial for reaching audiences and generating revenue. I'll guide you through the essential steps to distribute music professionally and efficiently.

Choose a Distribution Strategy

There are two main approaches to music distribution: - Direct distribution through major platforms - Working with a music aggregator/distributor

I recommend starting with an aggregator as they provide: - Access to multiple platforms through a single upload - Simplified royalty collection - Additional marketing tools - Professional support

Select a Music Distributor

When choosing a distributor, consider these key factors: - Commission rates and pricing structure - Platform coverage (Spotify, Apple Music, Amazon, etc.) - Payment frequency - Analytics tools - Marketing features - Customer support quality

Popular distributors include DistroKid, CD Baby, TuneCore, and AWAL. Compare their services carefully before committing.

Prepare Your Releases

Before distribution, ensure you have: - High-quality audio files (WAV format, 16-bit/44.1kHz minimum) - Professional artwork (3000x3000 pixels minimum) - Complete metadata (song titles, artist names, writers, producers) - ISRC codes for each track - UPC code for the release - Release date planned at least 4 weeks in advance

Set Up Your Label Profile

Create professional profiles on key platforms: - Register your label with music rights organizations - Set up a label profile with your distributor - Create verified profiles on major streaming platforms - Establish your label's brand identity

Plan Your Release Strategy

Develop a systematic approach for each release: - Schedule release dates strategically - Submit music for playlist consideration - Plan marketing campaigns - Coordinate with artists for promotion - Prepare press materials

Monitor and Analyze Performance

Track your releases' performance through: - Streaming analytics - Sales reports - Playlist additions - Social media engagement - Revenue reports

Maintain Rights Management

Keep detailed records of: - Publishing rights - Master rights ownership - Split sheets - Licensing agreements - Distribution contracts

Build Relationships

Develop strong connections with: - Playlist curators - Music journalists - Radio promoters - Other labels - Industry professionals

Scale Your Distribution

As your label grows: - Expand to new territories - Consider direct deals with platforms - Invest in marketing and promotion - Develop additional revenue streams - Build a strong roster of artists

Remember to stay compliant with legal requirements and maintain transparent communication with your artists. Regular evaluation of your distribution strategy ensures continued success in the ever-evolving music industry.

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