Italy has emerged as the European Union's third-largest music market, following Germany and France, with recorded music revenues increasing by 8.5% in 2024. This marks the seventh consecutive year of growth for the Italian market.

Streaming dominates the market, accounting for 67% of total revenues with 13.5% growth (308.1 million euros). Subscription-based services saw a 17.1% increase, with total streams reaching 95 billion in 2024 - a 31% jump from 2023. Video streaming also grew by 14.1%.

The physical market represents 13% of total revenues, showing a slight decline of 2.1%. However, vinyl continues to thrive with 6.8% growth, making Italy the eighth-largest vinyl market globally.

Key market highlights:

• Performance rights increased by 2.6% (74.8 million euros)
• Digital market grew by 13.1% to 312.2 million euros
• Music export royalties reached 27.95 million euros (+13.8%)
• Sync revenues declined by 4.8%

The Italian market shows a clear shift toward digital consumption, with streaming becoming the preferred method of music consumption. New releases dominate listener preferences, with 82% of streams coming from songs released after 2010.

The market's structural transformation reflects changing consumer habits, with subscription-based access models replacing traditional ownership. Despite challenges in certain segments, Italy's music industry demonstrates strong growth potential and increasing international relevance.

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