Live Nation Takes Majority Control of Influencer Management Company Timeline

Live Nation Takes Majority Control of Influencer Management Company Timeline

By Marcus Stevenson

December 4, 2024 at 08:35 AM

Live Nation has acquired a majority stake in Timeline, a talent management firm specializing in influencer representation. Timeline manages over 25 influential creators, including Jamie Lynn Spears, Anastasia Karanikolaou, and Chantel Jefferies, among others.

Music industry veteran Larry Rudolph will join as a strategic advisor and partner through his Live Nation affiliation.

Woman seated at business desk

Woman seated at business desk

The partnership marks Live Nation's first venture into influencer management, expanding beyond traditional artist representation. Timeline will leverage Live Nation's extensive resources to enhance its services in branding, touring, and production.

Alexis Fisher, Timeline's Founder & CEO, emphasizes that this collaboration creates a robust platform for creators to excel across multiple career facets, including management, branding, and touring opportunities.

Matthew Hansen, Live Nation Entertainment's Chief Strategy Officer, praised Fisher's innovative approach, noting that combining influencer management with branding and touring represents the next evolution in the creator economy.

Timeline has established itself as a full-service management company, offering comprehensive services across:

  • Music management
  • Brand endorsements
  • Social media strategy
  • Live touring
  • Personal appearances
  • Consumer products development

The acquisition strengthens Live Nation's position in the growing creator economy while providing Timeline's talent roster with enhanced resources and opportunities for career development.

Ariana Grande holds hands with actress

Ariana Grande holds hands with actress

Victor Willis in baseball cap

Victor Willis in baseball cap

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