NetEase Cloud Music Secures Major Kakao Entertainment Licensing Deal for Chinese Streaming
NetEase Cloud Music, one of China's leading music streaming platforms, has signed a significant licensing agreement with South Korean entertainment giant Kakao Entertainment for digital music distribution in the Chinese market.
NetEase and Kakao Entertainment partnership logo
The partnership will focus on engaging younger Chinese audiences through diverse approaches and in-depth cooperation, bringing Kakao Entertainment's extensive K-pop catalog to NetEase's 206 million monthly active users and 44 million paying subscribers.
Key aspects of the agreement include:
- Distribution rights for Kakao's music catalog in China
- Joint promotion of Korean music content
- Enhanced music discovery through NetEase's recommendation system
- Collaborative efforts to connect artists with local fans
Vivian Wei, Vice President of Copyrights at NetEase Cloud Music, emphasized the partnership's importance in strengthening their international music offerings and community engagement. Kakao Entertainment expressed enthusiasm about reaching younger Chinese audiences through NetEase's platform, highlighting new opportunities for their artists to connect with fans at a local level.
The collaboration leverages NetEase Cloud Music's strong presence among younger users who actively seek new music, while capitalizing on Kakao Entertainment's global influence in K-pop. With NetEase's advanced music recommendation system, Kakao Entertainment is positioned to efficiently distribute its content to China's massive music streaming market.
This strategic partnership represents a significant step in expanding K-pop's presence in China while enhancing NetEase Cloud Music's diverse content offerings for its growing user base.