Roc Nation has partnered with South Korean fintech company Musicow to launch the United States' first Music Equity Service Provider (MESP). This groundbreaking collaboration will enable fans to earn revenue alongside their favorite artists through music royalties as an alternative asset class.

The partnership will allow creators to fractionalize royalty revenue from their songs and sell shares to fans. Roc Nation Vice Chairman Jay Brown emphasizes that this evolution creates a shared ecosystem benefiting both fans and creators.

Musicow US CEO Woo Rhee describes the partnership as an opportunity to drive innovation and reshape the music industry's future. The company, established in South Korea in 2017, specializes in capitalizing on superfan engagement.

Key Features of the Partnership:

• Launch scheduled for Q1 2025
• Early users receive $10 in their Musicow wallet
• First MESP platform in the United States
• Allows fans to earn music royalties with favorite artists

While not explicitly mentioned, Musicow holds several patents related to music tokenization via NFTs on blockchain technology. This follows industry trends like Kings of Leon's pioneering NFT album release, which included exclusive perks such as lifetime front-row seats.

Early registration is now open for users interested in participating in this innovative music investment platform.

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