Sony Music Publishing has renewed and expanded its exclusive global administration deal with TIPS Music, one of India's leading music companies. The multi-year agreement now includes YouTube rights worldwide (excluding India) for international publishing exploitation.

The deal covers TIPS Music's extensive catalog of over 32,000 tracks in 24 languages, featuring prominent Bollywood soundtracks and popular Indian music. TIPS Music plans to release 12-15 Bollywood/regional film albums annually, along with independent music under their Tips Originals brand.

This strategic partnership aims to amplify Indian music globally through:

• Administration rights
• Synchronization opportunities
• Enhanced promotion across digital platforms
• YouTube monetization (excluding India)
• Access to Sony's international network and reporting systems

Guy Henderson, President International at Sony Music Publishing, emphasizes TIPS' consistent growth and anticipates continued success through this partnership. Kumar Taurani, Managing Director of Tips Music Ltd., notes significant international growth since their initial collaboration, with their music reaching new audiences worldwide.

Dinraj Shetty, Managing Director of Sony Music Publishing India, highlights their commitment to bringing Indian music to global audiences, while TIPS Music CEO Hari Nair points to Sony's world-class reporting systems and international network as key benefits of the enhanced agreement.

The renewal strengthens both companies' position in the global music market, particularly as Bollywood music continues gaining international popularity, while providing TIPS with improved tools for monitoring and maximizing publishing revenues worldwide.

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