Spotify has expanded its live initiative into the UK through a Budweiser-sponsored concert in Manchester, marking a significant development in its AUX music consultancy program.

The inaugural UK event, dubbed "Music Depot," took place at Manchester's Diecast venue, attracting over 500 fans. The event featured performances from Good Neighbours and Manchester-based headliner Blossoms, along with various DJ sets.

Key features of the immersive experience included:

• Budweiser-branded merchandise and customizable apparel
• Special street-food menu with Budweiser-inspired elements
• Interactive beer bar featuring foam-printed Spotify codes
• Complimentary permanent and temporary tattoos from local artists

Ed Couchman, Spotify UK and Northern Europe sales head, emphasized that "AUX Live Experiences create cultural moments that deliver results for advertisers while deepening connections between artists, brands, and fans."

The expansion follows successful partnerships with major brands like FanDuel and Samsung. As Spotify continues to diversify its entertainment offerings through podcasting and visual media, future AUX events may incorporate cross-platform elements to enhance brand engagement and cultural relevance.

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