Taylor Swift Snubs Spotify Again, Makes New Release Apple Music Exclusive
Taylor Swift has announced her '1989' concert film will be exclusively available on Apple Music starting December 20th, continuing her boycott of Spotify. The film, directed by Jonas Akerlund, features a full concert recorded at ANZ Stadium in Sydney, along with behind-the-scenes footage and special guest appearances.
Swift has previously criticized Spotify, calling it a "start-up with no cash flow" and claiming they "reacted to criticism like a corporate machine." In contrast, she praised Apple Music, stating "Apple treated me like I was a voice of a creative community that they actually cared about."
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The exclusive release comes as Spotify approaches 100 million users. While Swift's high-profile holdouts have actually benefited Spotify through increased media attention, the landscape may be shifting as other major artists like Adele and Coldplay consider similar stances.
In response, Spotify has announced plans to allow certain artists to restrict their content to paying subscribers only, marking a significant policy shift for CEO Daniel Ek.
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The concert film will be available exclusively to Apple Music subscribers and those on three-month trials. This move continues to highlight the ongoing competition between streaming platforms and artists' leverage in negotiating distribution terms.