Tradiio is launching a virtual music stock market platform in England in February 2015. Based in Portugal, this free platform allows users to listen to and invest virtual coins in emerging artists.

The platform works by:

• Users discover and invest virtual coins in artists they like
• Virtual earnings can be exchanged for real rewards like festival tickets
• Successful artists can earn opportunities including:
  • Festival performance slots
  • Studio recording time
  • Radio airplay
  • Press coverage
  • Record label deals

Tradiio has secured partnerships with:

• Punch Magazine
• Dummy
• Other industry players

The company is backed by Espírito Santo Ventures and Exago Ventures, with plans to seek additional funding in 2015.

Key features:

• Quality control through industry partnerships and curated artist onboarding
• Four main artist entry methods: organic, digital marketing, direct label contact, and partnerships
• Crowdsourced ranking system using virtual investment mechanics
• Focus on creating opportunities for emerging and mid-tier artists

The platform aims to address income inequality in the music industry, where currently:

• Top 10% of artists earn most revenue
• Top 1% earn the majority of profits
• Remaining 89% struggle to monetize their work

Early beta testing showed promising results with thousands of users engaging for extended periods, some playing for over 7 hours continuously.

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