Warner Records has partnered with Tim Hinshaw's Free Lunch Agency to launch Free Lunch Records, marking a significant expansion in the music industry landscape.

The new label combines Warner Records' industry expertise with Free Lunch's established presence in creative and touring operations. Ericka Coulter, Warner Records' A&R SVP, will maintain her current role while serving as Free Lunch Records' GM.

The label has already secured two notable signings:

• Syd (Sydney Bennett), previously with Columbia Records
• Alex Isley, daughter of Ernie Isley from the Isley Brothers, known for her 2023 release "I Left My Heart in Ladera"

This partnership follows Free Lunch's 2023 establishment and its subsequent deal with AEG Presents in 2024, where it manages hip-hop, R&B, and gospel tours.

Warner Records co-chair and CEO Aaron Bay-Schuck emphasized the "perfect synergy" between the companies, highlighting Hinshaw's comprehensive understanding of hip-hop and R&B culture across music, sports, fashion, and live entertainment.

Hinshaw expressed his vision for the partnership: "By uniting Free Lunch Agency with Warner Records, we can combine our expertise in creative, music, and brand building to elevate the first-class roster... together we'll expand the scope of artist narratives to connect even more deeply with fans across the globe."

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