YouTube and CAA Team Up to Combat AI Deepfakes with New Detection Tools
YouTube has partnered with Creative Artists Agency (CAA) to develop AI deepfake detection and removal tools, giving talent more control over their digital likeness.
YouTube CAA AI partnership logo
The collaboration will provide influential figures access to early-stage technology that identifies and manages AI-generated content featuring their likeness. CAA talent, including actors and athletes from the NBA and NFL, will begin testing the likeness management technology in early 2024.
Key features of the partnership include:
- Detection of AI-generated content featuring talent's likeness
- Streamlined access to privacy complaint submission process
- Direct feedback from CAA talent to improve AI detection systems
- Development of creator protection tools
Neal Mohan, YouTube's CEO, emphasizes that responsible AI development requires strong partnerships, while Bryan Lourd, CEO & Co-Chairman of CAA, highlights the importance of protecting artists' rights while enabling creative expression.
This initiative represents YouTube's first step in a broader testing effort to create a balanced ecosystem that protects creators while embracing AI innovation. Through this partnership, YouTube aims to gain valuable insights from public figures who regularly deal with digital replicas in the AI landscape.
The collaboration demonstrates both companies' commitment to developing solutions that protect creators' rights while advancing technological capabilities in content creation and management.
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