YouTube Hits 400 Million Monthly Hours of TV-Based Podcast Viewing, Solidifying Streaming Dominance
YouTube's exponential growth in podcast consumption now extends significantly to TV viewing, with users watching over 400 million hours of video podcasts monthly on smart TVs. This trend mirrors traditional television viewing habits, with podcasts being consumed similarly to late-night talk shows.
YouTube logo in podcast interface
Key Statistics:
- Over 1 billion hours of YouTube content streamed daily via TVs
- 400+ million hours of podcasts watched monthly on living room devices
- 35% year-over-year increase in 4K video uploads
- 30% growth in creators earning majority revenue from TV viewership
This success has enable
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