African Streaming Service Mdundo Aims to Pay Over $1 Million in Artist Royalties by 2025

By Marcus Stevenson

December 4, 2024 at 12:36 PM

African streaming service Mdundo is experiencing significant growth, now reaching 36 million monthly active users. The platform projects royalty payouts exceeding $1 million in 2025, marking substantial progress in the African music streaming market.

Mdundo music app logo

Mdundo music app logo

The company's revenue has shown consistent growth:

  • 2021: $295,827
  • 2022: $1.04 million
  • 2023: $1.92 million

Mdundo has already distributed royalties to 156,000 music professionals and expects to pay between $1.1 million and $1.3 million to artists in 2025.

The service currently operates in ten African countries:

  • Kenya
  • Tanzania
  • Uganda
  • Nigeria
  • Ghana
  • Zambia
  • Zimbabwe
  • Mozambique
  • Angola
  • Rwanda

Mdundo's growth strategy focuses on hyperlocal markets, specifically targeting:

  • Hausa media in Nigeria
  • Kalenjin music in Kenya
  • Kamba music in Kenya and Uganda

CEO Martin Nielsen emphasizes the company's commitment to delivering consistent earnings while supporting Africa's music industry development. The strategy has shown positive results, with Mdundo's stock (CPH: MDUNDO) experiencing a 5.8% increase in recent trading.

The company's next annual report is scheduled for release on October 7th, as Mdundo continues to expand its presence alongside other regional players and global streaming platforms in the African market.

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