A recent partnership between music technology company Audoo and German performing rights society GEMA has revealed significant insights about the commercial impact of background music in retail and hospitality spaces.

The comprehensive Music Impact Study found that background music increased sales by 8% in retail and 5.4% in gastronomy venues, based on data from over 130,000 tracked songs across hundreds of locations.

Key Findings:

Retail Top Songs:

• "Lifeline" by Glockenbach ft. Ella Henderson
• "Cynical" by Chris de Sarandy, Safari Duo, twocolours
• "The Feeling" by Lost Frequencies
• "Angel Eyes" by Ásdís
• "Strangers" by Kenya Grace

Gastronomy Top Songs:

• "Austin" by Dasha
• "A Bar Song (Tipsy)" by Shaboozey
• "Belong Together" by Mark Ambor
• "Wave" by FAST Boy, Raf
• "Dancing In The Flames" by The Weeknd

Leading German Artists:

• Retail: Trettmann topped the charts
• Gastronomy: Michael Schulte led the rankings

The study was conducted under international scientific supervision, combining empirical field research, literature review, quantitative surveys, and expert interviews. Audoo's GDPR-compliant technology enabled seamless data collection through simple plug-and-play installation at venues.

GEMA's Project Manager Sonja Schoenfield praised the real-time dataset's detail, while Johannes Everding, Director of Business Development, highlighted the significance for businesses and rights holders. Audoo CEO Ryan Edwards emphasized how real-world data demonstrates music's impact in public spaces.

The comprehensive results suggest that music licensing represents a valuable investment for retail and hospitality businesses, offering measurable returns through increased sales and improved customer experience.

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