AXS has introduced biometric authentication for concert tickets through its mobile app, allowing customers to access their tickets using fingerprint and facial recognition technology. This industry-first feature eliminates the need for passwords and physical ticket presentation at venues.

The new system offers several key benefits:

• Password-free account access
• Streamlined ticket verification
• Enhanced security features
• Simplified account recovery

Justin Burleigh, AXS chief product officer, states the feature "enhances security for users and streamlines the ticketing process," allowing fans to focus on their event experience.

While not explicitly mentioned by AXS, this technology could potentially impact the secondary ticket market by making unauthorized ticket resales and account trades more difficult, primarily affecting non-AEG platforms.

Important considerations:

• Privacy concerns similar to those raised during Ticketmaster's facial-recognition rollout
• Some venues already use facial recognition for all attendees regardless of consent
• BTS agency Hybe has announced similar "Face Pass" technology for their shows
• The technology could expand to include VIP access and other venue features

The implementation comes as parent company Live Nation (NYSE: LYV) reaches new stock price highs, hitting $140.94 per share. The success of this biometric authentication system could significantly influence future ticketing industry standards and practices.

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