NewJeans Hires Legal Team in Escalating Hybe/Ador Contract Dispute as Calvin Klein Campaign Proceeds

NewJeans Hires Legal Team in Escalating Hybe/Ador Contract Dispute as Calvin Klein Campaign Proceeds

By Marcus Stevenson

January 29, 2025 at 11:47 AM

NewJeans has hired law firm Shin & Kim amid an escalating dispute with Hybe/Ador over their contract and management. The conflict stems from the removal of former Ador CEO Min Hee-Jin, who was accused by Hybe of attempting to sell company stakes and poach NewJeans for a new venture.

NewJeans female K-pop group members

NewJeans female K-pop group members

Key Developments:

  • NewJeans demanded Min's reinstatement and announced their exit from Ador, citing contract violations
  • Ador maintains the contract is valid until 2029 and filed an injunction to prevent NewJeans from making independent agreements
  • The group is posting under "jeanzforfree" on Instagram, which has gained 4.2 million followers
  • Member Hanni faces visa complications that could force a three-month group hiatus

The group has stated they "have absolutely no intention of returning" to Hybe/Ador. Meanwhile, they continue their activities, including a recent Calvin Klein advertisement, despite ongoing legal challenges.

The situation is complicated by Hanni's E-6 visa status. As an Australian resident, she must either renew through Ador or return home to apply for a new permit - a process requiring an exclusive contract with a K-pop agency.

The dispute remains unresolved, with both parties maintaining their positions. NewJeans alleged that Hybe and Ador have been feeding negative information to media outlets and YouTube channels, while the companies continue to assert their contractual rights.

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Kendrick Lamar performing at Super Bowl

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