
Big.Ass.Kids and Too Lost Launch BAK Music Man to Transform Independent Music Distribution
Big.Ass.Kids (B.A.K) and Too Lost have partnered to launch BAK Music Man, a revolutionary distribution service for independent artists. The platform combines comprehensive music distribution with community-driven support and resources through the BAK Play.Ground.

Music Man logo with musical notes
Key Features:
- Access to 450+ global digital service providers (DSPs)
- Personalized account managers
- Innovative funding solutions ($10,000 to $10M+ advances)
- Vetted professional network
- Artist discovery opportunities
The platform offers multiple artist development initiatives:
- "Another 48 Hours" bi-weekly playlist series
- Annual "See You Next Year" collaboration at Shangri La studio
- Festival performance opportunities
- Direct access to industry professionals

Carolyn Bak headshot
The BAK Play.Ground serves as a digital community where artists can:
- Connect with vetted music professionals
- Access contract work opportunities
- Collaborate with global industry experts
- Receive guidance from experienced professionals
- Build customized teams for their projects

Bald man wearing black jacket headshot
According to CEO le'Roy Benros, BAK Music Man addresses common industry challenges by:
- Providing consistent support through dedicated account managers
- Offering fair revenue sharing models
- Ensuring human-centric service
- Creating sustainable opportunities for industry professionals
- Supporting global artist development
The platform launched in November 2024 and has already established partnerships with major industry players, including AFROPUNK and Pigeons and Planes. This innovative approach to music distribution combines professional services with community support, making it a comprehensive solution for independent artists seeking to build sustainable careers in the music industry.
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