BMG has unveiled a new brand identity as part of its significant transformation under CEO Thomas Coesfeld. The company partnered with London's Wolff Olins to develop this comprehensive refresh, marking a strategic shift in its visual presence and market approach.

The rebrand features notable changes, including:

• Replacing the traditional red color scheme with a more subtle blue-and-gray palette
• New animated logo variations
• Updated website showcasing partnerships with artists like Jelly Roll and Lainey Wilson

CEO Thomas Coesfeld emphasized that this refresh goes beyond aesthetics: "It redefines our ambition and who we are today: we put artists and songwriters at the heart of everything we do. We embrace technology, collaborate with partners, and stay true to our distinctive approach to artist advocacy."

Key recent developments under Coesfeld's leadership include:

• Multiple personnel reorganizations
• Termination of Warner Music's ADA partnership
• New alliance with Universal Music
• Revenue exceeding $500 million in H1 2024

BMG continues to expand through strategic partnerships, including recent deals with:

• Ubisoft
• Tomorrowland Music
• Cirque du Soleil
• Acquisition of B612's publishing catalog

The company's transformation under the "BMG Next" framework demonstrates its commitment to modernizing operations while maintaining focus on artist advocacy and industry partnerships.

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