Coachella's ticket sales continue to struggle in 2024, with Weekend 2 tickets still widely available across all tiers and Weekend 1 yet to sell out completely. This marks a concerning trend for the once-unstoppable festival.

Despite booking major headliners Lady Gaga, Green Day, and Post Malone (with Travis Scott), the festival hasn't generated the same enthusiasm as previous years. This comes after 2023's lineup featuring Lana Del Rey, Tyler, The Creator, and Doja Cat also faced similar challenges.

Key factors contributing to sluggish sales:

• Increased pricing: General admission tickets now cost $549, higher than previous years
• Expensive add-ons: Hotel packages range from $3,300 to $9,000
• Logistical challenges: Four-hour traffic from LAX, $1,000 Uber rides
• High on-site costs: Beer ($15/can), food ($16 for two tacos)

The festival's identity has shifted from a music-focused event to a social media spectacle, primarily attracting celebrities and influencers. This transformation, coupled with past performance issues like Frank Ocean's controversial 2023 set, may be affecting ticket sales.

While VIP packages for both weekends remain available, the contrast with Goldenvoice's sold-out Stagecoach Festival suggests the issue isn't with the organizer but potentially with Coachella's evolving culture and value proposition.

The festival's challenges reflect a broader shift in consumer priorities and question whether the Instagram-worthy moments and celebrity sightings are enough to justify the increasing costs and logistical hurdles for attendees.

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