Desert Diamond Arena in Glendale, Arizona is undergoing a $42 million transformation to become the state's premier music and entertainment venue. The renovation project, scheduled for completion by Spring 2025, is being executed by ASM Global in partnership with Forward Associates and design firm HOK.

The comprehensive renovation includes:

• Nearly 25 redesigned spaces throughout the venue
• Enhanced guest facilities and accommodations
• New immersive fan experiences including Floor Bar and Studio 623
• Expanded culinary options at the Marketplace
• Upgraded premium seating areas

The arena's key features include:

• 19,000-person concert capacity
• 53 luxury suites
• 12 suite lounge loges
• 22 Encore Club Theatre Boxes
• 14 Club Studio 623 booths
• 341 Club Seats in The View

The venue is strategically located within a 250-acre entertainment complex that includes:

• State Farm Stadium
• 13 hotels with nearly 4,000 rooms
• Westgate Entertainment District
• Desert Diamond Casino
• 26,000 parking spaces
• Convenient freeway access

"Desert Diamond Arena's renovation solidifies Glendale as a premier entertainment destination in the Southwest," says Glendale City Manager Kevin Phelps. The project aims to attract diverse audiences and serve as a prototype for future ASM Global venue developments across the United States.

ASM Global Executive Vice President Doug Thornton emphasizes that the transformed arena will "deliver a first-class experience for every guest, from general admission attendees to premium club members," while celebrating the venue's two-decade legacy in Glendale's entertainment landscape.

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