Does Drake Own a Record Label? Everything About His Music Empire
Yes, Drake owns a record label called OVO Sound (October's Very Own Sound), which he co-founded in 2012 with producer Noah "40" Shebib and Oliver El-Khatib. The label operates as a subsidiary of Warner Records and is based in Toronto, Canada.
OVO Sound serves as both a record label and a lifestyle brand, representing Drake's broader business empire. The label has been instrumental in launching and developing the careers of several notable artists, including:
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Drake's involvement in OVO Sound goes beyond just ownership. He actively participates in artist development, music production, and strategic decisions. The label's signature sound, often characterized by moody R&B and atmospheric production, has become influential in modern hip-hop and R&B.
The label's success is closely tied to Drake's own musical achievements and business acumen. OVO Sound releases music through Warner Records, benefiting from major label distribution while maintaining creative independence. This arrangement has proven successful, with many OVO Sound artists achieving commercial success and critical acclaim.
Beyond music, OVO Sound has expanded into merchandise, clothing, and live events, including the annual OVO Fest in Toronto. The label's owl logo has become a recognizable symbol in hip-hop culture and streetwear fashion.
I can confirm that Drake maintains active ownership and leadership in OVO Sound today, continuing to use it as a platform to discover and promote new talent while building his entertainment empire.