Is Coulda Been Records Real? The Truth About This Record Label
Coulda Been Records is a real record label founded in 2018 by rapper Drake. Located in Toronto, Canada, it operates as a subsidiary of OVO Sound, Drake's primary record label partnership with Warner Records.
The label's name stems from Drake's contemplative approach to music and business, reflecting on opportunities and alternate paths in life - things that "coulda been." However, despite its legitimate business registration and connection to Drake's broader music empire, Coulda Been Records maintains a relatively low profile compared to OVO Sound.
Currently, Coulda Been Records has not publicly announced any signed artists or released any music. This has led to some confusion about its operational status. While the label exists legally as a business entity, it appears to function more as a subsidiary holding company rather than an active record label releasing music.
I've found that the label's primary purpose seems to be intellectual property management and potential future expansion of Drake's music business interests. It's registered with the Canadian government as a legitimate business entity, but its exact role in Drake's broader business portfolio remains somewhat mysterious.
For those looking to verify the label's existence, you can find it listed in Canadian business registries. However, unlike OVO Sound, which actively signs and promotes artists, Coulda Been Records maintains minimal public presence and doesn't appear to be actively signing new talent at this time.
The bottom line is that while Coulda Been Records is technically a real record label, it currently operates more as a business entity than a traditional record label. For artists seeking record deals, focusing on more active labels like OVO Sound would likely be more productive.