John Legend's NFT platform OurSong, operated by Our Happy Company, has ceased operations less than three years after securing $7.5 million in seed funding. The platform, which aimed to provide creators with an equitable way to generate digital creations, officially suspended services on November 30th, 2024.

The shutdown was initially attributed to the termination of payment processing services provided by Circle. While the company's website suggested a temporary suspension and business model transformation, an automated support email confirmed the complete cessation of operations.

Key developments:

• Multiple company executives and co-founders, including Kyle Wang (Chief Product Officer) and Terence Leong, have left the company
• Terence Leong has since co-founded Song Protocol, a new venture focusing on music-focused L3 blockchain
• OurSong has shifted its focus from NFTs to pre-cleared beats and distribution services
• The platform is now associated with Song Protocol

The closure of OurSong adds to the growing list of casualties in the NFT sector, highlighting the challenges faced by blockchain-based music platforms. The company's transformation from an NFT-focused platform to a broader music services provider reflects the evolving landscape of digital music distribution and ownership.

Our Happy Company's original funding round in April 2022 was led by Infinity Ventures Crypto and Animoca Brands during the height of the NFT boom. Despite the initial enthusiasm and backing from high-profile figures like John Legend, who served as chief impact officer, the platform struggled to maintain its original business model in the changing digital landscape.

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