Lil Wayne's sports management venture, Young Money APAA Sports, has secured a major win by signing Heisman Trophy winner Travis Hunter for NFL representation. Hunter, projected as a top-five pick in the 2025 NFL Draft, chose Young Money over established agencies like WME, CAA, Klutch Sports Group, and Athletes First.

The agency's growing roster includes notable athletes across multiple sports, including:

• Travis Hunter (Football)
• Darian Mensah (Duke quarterback, $8 million NIL deal)
• Jehiem Oatis

During his Heisman Trophy acceptance speech, Hunter expressed his admiration for Lil Wayne, revealing how the rapper's music became his go-to pregame motivation. He even performed an impromptu rendition of "6 Foot 7 Foot" from Tha Carter IV.

Young Money APAA Sports has established divisions across:

• NFL
• NBA
• Soccer
• College sports

Hunter will maintain his relationship with SMAC Entertainment for off-field representation, which has helped secure several NIL deals, including a continuing partnership with Adidas that will extend into his professional career.

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