Lionsgate and 50 Cent have partnered to launch an exclusive action channel on The Roku Channel, featuring premium content from Lionsgate's extensive library of over 20,000 titles.

The free ad-supported channel will showcase popular franchises like 'The Expendables,' 'The Hitman's Bodyguard,' and 'Rambo,' alongside a dozen films featuring 50 Cent himself. The hit series 'Power' and its universe will also be available on the platform.

Programming will include themed content aligned with 50 Cent's #1 albums, such as:

• Get Rich or Die Tryin' themed heist movies featuring 'Empire State,' 'Reservoir Dogs,' and 'Man on a Ledge'
• I Like The Way She Do It themed female-led action content including 'Kill Bill' volumes 1 and 2, 'The Protégé,' and 'Haywire'

50 Cent's G-Unit Film & Television is also expanding into other ventures:

• New podcast 'Surviving El Chapo: The Twins Who Brought Down a Drug Lord' through G-Unit Audio and iHeartMedia
• Upcoming docuseries based on 'The Twins' podcast for BET+

The partnership leverages Roku's extensive reach in free TV streaming and 50 Cent's massive audience appeal to create a unique action entertainment destination. The channel aims to provide viewers with curated content and exclusive behind-the-scenes material from 50 Cent himself, all available in one convenient location.

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