Marina and the Diamonds is releasing a unique vinyl box set for her upcoming album "Froot," featuring six 7-inch colored vinyl records with scratch-and-sniff covers. Each disc represents a different fruit, with one track releasing monthly until the album's full release on April 6th, 2015.

In a message to fans, Marina expressed her gratitude: "Thank you, genuinely, for all the confidence + love you have given me. I want to create an experience that we can all be a part of and share together, no matter where you live in the world... This is the start of a new musical and visual era for me."

This innovative release format combines visual, musical, and sensory experiences, making it a unique collector's item for fans. Each monthly release allows listeners to experience the album gradually while enjoying the interactive scratch-and-sniff feature of each vinyl cover.

The concept draws inspiration from previous scented vinyl releases, such as the Brothers Johnson's 1980 strawberry-scented red vinyl release of "Strawberry Letter 23" in the UK, showing a creative revival of this nostalgic marketing approach in modern music distribution.

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