Netflix has released a standalone 13-minute special called "Beyoncé Bowl," featuring the artist's recent NFL halftime performance from the Christmas Day Texans-Ravens game in Houston.

The performance drew peak viewership during Netflix's exclusive NFL Christmas broadcast, with over 27 million U.S. viewers tuning in. The event also featured performances from Mariah Carey and Post Malone, with Carey opening with a pre-recorded version of "All I Want for Christmas Is You."

Netflix's $150 million investment in NFL broadcasting rights extends through 2026, suggesting future Christmas Day games may become significant platforms for artists to showcase new releases and promote upcoming tours. While not as prominent as the Super Bowl halftime show, these performances offer valuable exposure opportunities for musicians.

This release aligns with Netflix's expanding music content strategy, following recent concert specials from Olivia Rodrigo and Sabrina Carpenter, and an upcoming Avicii documentary. The platform's growing involvement in both live sports and music content indicates a potential future focus on livestream concerts and music-related programming.

The streaming service plans to release worldwide ratings and additional U.S. insights for the Christmas Day games on December 31st, which will provide further context about the broadcast's success and reach.

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