K-pop group NewJeans has officially announced their departure from Ador, a subsidiary of Hybe, following a two-week ultimatum period. This decision comes amid an ongoing dispute involving former Ador head Min Hee-Jin and Hybe.

The key developments in this situation include:

• NewJeans members demanded Min Hee-Jin's reinstatement after her departure in November
• The group cited concerns about poor treatment and lack of protection from Hybe
• Members announced their decision during a press conference, stating continued association would cause "mental stress"
• Ador claims the contract remains valid until 2029 and seeks a meeting for resolution
• The group has expressed interest in working with Min Hee-Jin again
• Members may perform under a different name moving forward

Financial Impact:

• Hybe's stock (KRX: 352820) experienced a significant decline
• Shares dropped to ₩195,000, marking an 11% weekly decrease
• Overall decline of 19% from early 2024

Industry Implications:

• This decision could influence future K-pop contract negotiations
• May set precedent for other artists challenging lengthy contracts
• Raises questions about artist rights and management relationships

Despite the contract dispute, NewJeans continues to maintain their social media presence and fulfill professional obligations, including a recently announced Dior sponsorship deal.

The situation remains developing, with potential long-term implications for both the group's future and the broader K-pop industry's contract structures.

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