Too Lost's advanced analytics platform helps artists track and understand their music's performance across various digital platforms. The tool provides detailed insights into audience engagement and streaming patterns to help optimize promotional efforts.

Key Features and Data Sources:

• Digital Streaming Provider (DSP) Stats:

  • Spotify metrics including total streams, discovery mode streams, playlist data, geographical distribution
  • Advanced metrics: shuffle rate, completion rate, saves, skips, first-time listeners
  • Weekly and hourly engagement tracking
  • Coverage for Apple Music, Deezer, and Amazon Music

• Social Media Analytics:

  • TikTok performance tracking (video creations, views, comments, likes, shares)
  • Meta platforms coverage (Facebook, Instagram)
  • Music discovery patterns across platforms

Practical Applications:

1. Strategic Release Planning

• Track performance of regular releases
• Identify optimal release timing
• Monitor fan engagement patterns

2. Marketing Optimization

• Focus promotional efforts on highest-performing platforms
• Target specific geographical regions showing strong engagement
• Analyze successful content patterns

3. Collaboration Opportunities

• Identify potential collaborators with similar audiences
• Track performance of joint releases
• Measure cross-promotional success

The platform helps independent artists make data-driven decisions for both creative development and marketing strategies, ensuring promotional efforts are focused where they'll have maximum impact.

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