UK Regulator Launches Investigation Into Hasbro's $4 Billion Peppa Pig Acquisition
The Competition and Markets Authority (CMA) in the United Kingdom has launched an investigation into Hasbro's $4 billion acquisition of Entertainment One (eOne), citing concerns over potential competition reduction.
Hasbro wordmark in blue
The all-cash deal, announced in August, brought major properties like Peppa Pig and Death Row Records under Hasbro's control. The CMA's investigation will begin November 22nd, with the first phase concluding by January 21st. A second phase may follow if deemed necessary.
The regulatory body has the authority to modify or completely block the deal and is currently accepting submissions from interested parties regarding potential objections.
Hasbro's primary interest lies in eOne's family entertainment properties, including:
- Peppa Pig
- PJ Masks
- Ben & Holly's Little Kingdom
CEO Brian Goldner also expressed interest in eOne's music division, noting its potential value for advertising, television, and film content. Hasbro, traditionally a toy and games manufacturer, already operates a content division called Allspark, which manages properties like:
- Transformers
- Robots in Disguise
- My Little Pony
The acquisition aims to strengthen Hasbro's portfolio with "beloved story-led global family brands" while creating new opportunities for brand development through family-oriented storytelling.
Businessman checking phone with charts
Beyoncé smiling with mic during NFL
Rapper Darell wearing pink hoodie