Weverse Reports 19% User Growth in 2024 as Ariana Grande, Dua Lipa Join Platform
Weverse, Hybe's social platform for superfans, experienced a 19% user growth in 2024, driven by the addition of major artists like Ariana Grande, Dua Lipa, and Megan Thee Stallion.
Weverse user growth chart shows increase
The platform saw significant regional growth across multiple markets:
- US and Canada: 16% increase
- Brazil: 21% increase
- Mexico: 14% increase
- Japan: 22% increase
- Taiwan: 54% increase
E-commerce performance highlights include:
- 20.6 million pieces sold (13% increase from 2023)
- Physical merchandise: 10% increase
- Digital merchandise: 24% increase with 3.4 million units sold
- Top markets: South Korea, US, and Japan
- Best-selling items: BTS ARMY and SEVENTEEN CARAT memberships
In 2024, Weverse introduced a premium subscription tier offering:
- Ad-free viewing
- Video downloads for offline access
- High-quality streaming
- Language translation features
According to Weverse President Joon Choi, 2024 marked a "transformative year" for the platform as it expanded beyond its K-pop roots to become a global fandom culture hub. The platform, launched in 2019, continues to focus on innovating its services to meet evolving artist and fan needs.
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