Wise Music Group Sells Education Division to Achieve Partners, Doubles Down on Music Publishing

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January 17, 2025 at 07:59 AM

Achieve Partners has acquired Wise Music Group's digital education division, marking a significant move in the music education technology sector. The acquisition includes five key educational brands: MusicFirst, Charanga, Rising Software, Focus on Sound, and O-Generator.

The education platforms serve different aspects of music learning:

MusicFirst provides classroom educational resources
Charanga offers a music-lessons platform used by over 70,000 teachers
Rising Software specializes in ear training and music theory
Focus on Sound delivers multimedia learning materials
O-Generator focuses on music composition

Musician using laptop and digital keyboard

Achieve Partners plans to accelerate the development of all five brands while expanding their reach, as part of their broader initiative to build a comprehensive education software platform for performing and visual arts.

For Wise Music Group, the sale represents a strategic move to focus exclusively on music publishing. CEO Tomas Wise stated that this decision allows the company to concentrate on its core mission as a leading independent publisher, with a portfolio of over 500,000 copyrights.

This transaction reflects a growing trend of investment in music education technology, following recent developments such as:

Funding rounds for Conduction and Moombix
Billie Eilish's partnership with Yousician
Sony Music's collaboration with Duolingo for music lessons

The deal demonstrates continued private equity interest in both the music industry and educational technology sectors, particularly in platforms that bridge the gap between traditional music education and digital learning solutions.