Americans Flock to Rednote as TikTok Ban Approaches: Over 1 Million Downloads in One Week
In the wake of the impending US TikTok ban, Rednote, a Chinese-owned social media app, has experienced an unprecedented surge in American downloads, exceeding one million users in just one week.
Downward trend showing 280k downloads decline
Key Statistics:
- US downloads: 1,137,241 (up from 36,619 the previous week)
- Worldwide downloads: 4,382,282
- Percentage increase: 2,770%
Top 5 Countries by Downloads:
- United States: 1,137,241
- China: 869,778
- Mexico: 185,607
- United Kingdom: 181,644
- Indonesia: 179,394
Notable Platform Migration:
- Celebrity adopters include Bella Poarch, Loren Gray, Sabrina Carpenter, and Selena Gomez
- Lemon8 (ByteDance-owned) saw 2,024,640 worldwide downloads
- Instagram experienced an 11% monthly increase with 63,624,139 global downloads
Financial Impact: TikTok's in-app purchase revenue dropped 17% ($31 million) globally in January compared to December 2024, reflecting worldwide market shifts beyond US ban concerns.
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