Apple is delaying the rollout of its AI-enhanced Siri update, originally announced at last year's Worldwide Developers Conference as part of the broader Apple Intelligence initiative.

The updated version promises a more personalized experience by understanding context, relationships, communications, and user routines. CEO Tim Cook emphasized that the upgrade would enable Siri to take more meaningful actions across apps.

This delay comes as Siri faces mounting criticism for falling behind competitors in AI capabilities, with users reporting issues like providing incorrect information for basic queries. Meanwhile, competitors are advancing their AI assistants:

• Google is transitioning from Google Assistant to its AI platform, Gemini
• Amazon has partnered with AI music company Suno to launch Alexa+

The Amazon-Suno partnership has sparked controversy, as the company faces legal challenges from major labels over alleged copyright infringement in AI model training. This situation is particularly complex given Amazon's recent expanded global partnership with Universal Music Group, which includes provisions for addressing unlawful AI-generated content.

Sources indicate Amazon didn't inform its music partners about the Suno deal beforehand. However, the Universal agreement includes language about collaborative work on AI content oversight, suggesting potential future coordination between the parties. The outcome of these developments and their impact on Amazon's AI initiatives remains uncertain.

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