ATG Entertainment has acquired Madrid-based theatre company SOM Produce, marking its latest expansion in the global theatre market. This move follows ATG's recent purchase of Celebrity Attractions, a touring Broadway presenter.

SOM Produce is a significant player in the Spanish theatre industry, selling over 750,000 tickets annually. The company manages five major Madrid theatres with a combined capacity of 5,200 seats:

• Nuevo Teatro Alcalá
• Teatro Rialto
• Teatro Nuevo Apolo
• Teatro Calderón
• Teatro Amaya

The company is known for producing Spanish-language versions of popular shows including West Side Story, Mamma Mia!, and the upcoming Wicked.

According to SOM CEO Marcos Cámara, Madrid represents one of the largest theatre markets globally, following only London's West End and Broadway. This strategic partnership aims to capitalize on Spain's growing demand for theatre and live performances.

ATG CEO Ted Stimpson views this acquisition as a key opportunity to strengthen the company's European presence. Industry expert Lisbeth Barron, whose firm advised SOM on the deal, notes that markets like Hamburg, Sydney, and Seoul are showing strong potential for theatrical expansion.

This acquisition follows Blackstone's minority investment in ATG, which now operates nearly 70 venues worldwide. The deal reflects broader industry movements, including Providence Equity's recent $1.4 billion sale of Superstruct Entertainment to KKR, highlighting continued private equity interest in live entertainment despite challenges in the festival sector, where over 170 events were canceled last year.

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