Denver Song-Tracking Study Reveals Shocking Disconnect Between Public Venues and Streaming Platforms

Denver Song-Tracking Study Reveals Shocking Disconnect Between Public Venues and Streaming Platforms

By Marcus Stevenson

March 8, 2025 at 02:13 AM

Audoo's recent song-tracking pilot in Denver reveals significant gaps in current music tracking systems and presents compelling evidence for improved performance royalty distribution methods.

Senor Bear restaurant in Denver, Colorado

Senor Bear restaurant in Denver, Colorado

London-based Audoo, backed by Bjorn Ulvaeus and Sir Elton John, has successfully demonstrated near-100% accuracy in tracking public music plays through their 'Audio Meter' technology. Their recent Denver pilot covered hundreds of venues, including restaurants, gyms, bars, and retail establishments.

Key Findings from Denver Pilot (June 2024 - February 2025):

  • Almost zero overlap between public venue plays and popular streaming platforms
  • Comparison with top 40 songs showed minimal crossover:
    • Apple Music: 0%
    • Billboard: 2.5%
    • Shazam: 5%
    • Spotify: 5%
    • TikTok: 0%

Music Origin Distribution:

  • United States: Over 50%
  • UK: Nearly 15%
  • Other countries (Australia, France, Germany, Sweden): Single-digit percentages

Most-Played Artists in Denver:

  • Tame Impala
  • Jungle
  • Hozier
  • Taylor Swift
  • Morgan Wallen
  • The Rolling Stones
  • Fleetwood Mac
  • Bad Bunny
  • Zach Bryan
  • Neil Frances

Notable Case Study: Señor Bear restaurant features a unique blend of Latin-inspired music from Argentina, Puerto Rico, Colombia, and Spain, with 24% American music from local artists.

The timing of this data release coincides with ongoing Congressional inquiries into PRO operations, particularly regarding performance information gathering methods. Audoo CEO Ryan Edwards advocates for comprehensive tracking, suggesting that technology now enables complete accuracy in performance royalty distribution.

These findings challenge current assumptions about public music consumption patterns and highlight the need for more accurate tracking systems to ensure fair compensation for artists and rights holders.

Related Articles

Previous Articles