Sony Music Publishing (SMP) has established its flagship office in Thailand, marking a significant expansion in Southeast Asia with the appointment of Tatchara Longprasert as General Manager.

The Bangkok-based office becomes the first international publisher with a dedicated local team providing comprehensive publishing services in Thailand. Longprasert, who reports to Carol Ng, President of Asia, brings over a decade of industry experience from previous roles at Sonray Music, Warner Music Thailand, and BEC World PLC.

Key objectives of SMP Thailand include:

• Developing and promoting Thai songwriters globally
• Building partnerships with local music labels and collection societies
• Expanding creative and commercial opportunities in the Thai market
• Advancing international networks for composers and songwriters

Carol Ng emphasizes Thailand's rich musical heritage and growing repertoire, noting increased demand for dedicated publishing services with global reach. Guy Henderson, President International, expresses confidence in the new team's ability to advance Thai writers' global achievements.

Tatchara Longprasert commits to supporting local talent while expanding their global network, ensuring fair and transparent practices in music publishing, and contributing to the growth of Thailand's creative community.

The expansion demonstrates Sony Music Publishing's commitment to developing the Thai music industry while creating new opportunities for local songwriters to reach international audiences.

Related Articles

Previous Articles