General Motors is bringing Dolby Atmos support to its entire Cadillac line-up for 2026 models, including the Escalade IQL, Escalade IQ, Lyriq-V, Optiq, and Vistiq. Select 2025 models will receive this feature through over-the-air updates.

Dolby Atmos delivers an immersive audio experience that reveals every detail with unparalleled clarity and depth, putting listeners inside their favorite songs. This integration comes at a crucial time, as Americans spend more time in their vehicles than ever before, driving over three trillion miles annually.

Recent studies show that 90% of consumers consider enhanced audio quality a "must-have" feature in their vehicles. The technology's importance is further emphasized by the fact that 93% of Billboard's 2024 Top 100 Artists are now releasing their music in Dolby Atmos format.

John Couling, Senior Vice President of Entertainment at Dolby Laboratories, emphasizes how this technology transforms everyday driving moments into remarkable experiences. Meanwhile, John Cockburn, Chief Engineer at Cadillac, notes that this collaboration represents their commitment to innovation and delivering studio-quality sound experiences to their customers.

This integration positions Cadillac at the forefront of automotive audio technology, offering drivers and passengers an unprecedented in-car entertainment experience that matches the original artist's vision.

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