Shaboozey, known for "A Bar Song (Tipsy)," will star in Nerds Gummy Clusters' upcoming Super Bowl commercial, following Addison Rae's appearance last year. The ad is set to air during the February 9 Super Bowl broadcast.

Photo Credit: Ferrara Candy Co.

The teaser shows Shaboozey enjoying Nerds Gummy Clusters while playing guitar, joined by a Nerds character on stage. The musician also contributed to the commercial's soundtrack, bringing a personal touch to the advertisement.

Reflecting on his connection to the brand, Shaboozey shared his childhood enthusiasm for Nerds candy, particularly during Halloween. "As a kid, you know, obviously, we can't keep our hands off the candy," he reminisced. "You were always in the candy aisle, whether [your] parents wanted us to be there or not."

The strategic move follows Nerds' successful 2023 Super Bowl campaign, which helped the brand gain 4.3 percentage points in market share. Greg Guidotti, Ferrara's chief marketing officer, notes that with only 25.1% household penetration, there's significant growth potential.

The commercial will air alongside other major snack brands like Doritos and Pringles during the Fox broadcast, where 30-second spots are commanding over $7 million. Nerds, introduced in 1983 under the Wonka name, is now part of Ferrara's portfolio, which recently expanded to include Jelly Belly in 2023.

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