ATG Entertainment Expands Broadway Footprint with Celebrity Attractions Acquisition

ATG Entertainment Expands Broadway Footprint with Celebrity Attractions Acquisition

By Marcus Stevenson

December 17, 2024 at 12:47 AM

ATG Entertainment has acquired Celebrity Attractions, a prominent touring Broadway presenter with over 40 years of operations through offices in Tulsa and Little Rock. This strategic acquisition aims to provide enhanced support and resources for Celebrity Attractions' continued growth in the touring entertainment industry.

Building exterior with celebrity attractions sign

Building exterior with celebrity attractions sign

Photo Credit: Phil Tragen

Local operations will continue in both existing offices, overseeing Broadway series in:

  • Tulsa, Oklahoma
  • Little Rock, Arkansas
  • Springfield, Missouri

Celebrity Attractions, established in 1983 by Larry and Kay Payton, has built a strong reputation as a premier presenter of live entertainment, known for its focus on relationships and service. As a founding member of the Independent Presenters' Network (IPN), the company has invested in numerous Tony Award-winning productions, including recent hits like "Moulin Rouge: The Musical" and "The Outsiders."

The company maintains active involvement in theater education through two regional awards programs:

  • The Discovery Awards in Tulsa
  • The Broadway Bound Awards in Little Rock

Kristin Dotson, CEO of Celebrity Attractions, expressed enthusiasm about the acquisition, emphasizing that the company will maintain its commitment to customer service and community partnerships under ATGE's leadership.

Kristin Caskey, ATGE's Chief Content Officer, North America, acknowledged Larry Payton's pioneering role in the touring industry and committed to honoring the Payton family's legacy.

The transaction was facilitated by:

  • Financial Advisor: Barron International Group
  • ATGE Legal Advisor: Foley & Lardner, LLP
  • Celebrity Attractions Legal Advisor: Eller & Detrich

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